I am attending the Virtual Realm Makers conference this year. Cue the confetti!! It is really exciting and it will be so awesome to attend all those classes and one of my favorite authors is speaking and… Oh yeah, I signed up for a pitch. *internal scream*
So I have never done one before. Ever. I barely even knew what a pitch was before this. I mean, it is just talking about your book to someone else, right? Not!
Have you ever written a resume? The ones where you are trying to convince the hiring manager that you are the perfect one for the job. Well, a pitch is, in its basic form, the same thing. You are trying to convince the editor or agent that your book is worth publishing. And the pitch is only the beginning. To complete you pitch, it is also a good idea to come up with a one sheet, a synopsis, one, or two, author bio’s (depending on who you ask), and to top it all off, a book proposal. I hate book proposals.
This is not something that was taught, or even mentioned, when I was learning about writing. None of the classes I ever went to discussed the book proposal. That is either because I didn’t go to the right ones, or because no one taught how to write the most important piece of writing you will ever do after your manuscript.
So now to give you a leg up, we are talking about writing a book proposal.
Step One: Like your Book
Are you excited about your book? I hope so, because you are trying to impart that enthusiasm to someone else. A someone who has the power to get your book into the hands of readers. If you aren’t excited about your book, they won’t be either.
Step Two: What is the plot?
This is one of the more important bits of your book proposals, you need to tell that agent/editor the entire plot. The synopsis. Sometime they will ask you for the short synopsis, which is generally what your pitch will be, and for an entire synopsis covering everything from the inciting incident to the conclusion. This is NOT the time to be saying, “But wait, spoilers!” You are spoiling the entire book for them. On purpose. The editor needs to know if you can stick the landing. Can you write a good beginning, middle, and ending? That is what your synopsis will tell them. So make sure all the important plot points are in the synopsis. Give them all of the tid bits that make your story interesting and unique.
Step Three: The author bio
I really struggle with this one. I can talk about my book all day long, but myself? Not so much. In its condensed form it is what would be on the back of a book. A short introduction of you. This is not the time to be cute and funny. Author bio’s are serious matters. The first impression the editor will have of you is that bio. So make sure it shines!
The long form includes your writing experience, any awards you may have won, any previous publishing experience, and why you wrote the book. That latter one may be included in a different spot so check the guidelines for each editor or agent you pitch to.
That is why I struggle with it so much. I don’t have much in the way of experience, and no awards to speak of. But that doesn’t mean I skip it all together or make a joke about it. Like I said earlier, this bio is serious, and so I treat it like I would any other resume. I say the bit I can, mostly about my blog, and that is all. If you are in the same boat as me, I give you the same advice. Do what you can, but don’t make up stuff. Also, it looks a little tacky if you talk about a writing award you got as a ten year old if you are an adult, so keep your experience relevant and fairly recent.
Step Four: Log Line
A log line is the very, very condensed version of your synopsis. A sentence is all it is. Two sentences at the very most. Think of it as the marketing line of your book. The one that goes first in the blurb on the back. This is the phrase that tells people what your story is about, and at the same time makes them want to read more. Sounds hard? You bet! One site I visited recommended writing 15 to 20 of them right off before even deciding which one was the best. No, I didn’t write that many, but I wrote quite a few! After I finally decided which one I wanted, I then refined it to make it as perfect as possible. This one is important, so do the work to make it good!
Step Five: Marketing
This is the part of the show where you tell the editors how you will help to market your book. The market is super saturated with books, if you couldn’t already tell, and the ‘build it and they will come’ mantra no longer works for books. Unfortunately. And while we may despise it, the hard truth is that the publishing companies will not do all the work to market our books. We have to take some of that into our own hands.
You will need to tell the editor what kind of platform you have, and how many followers you have. I did not say the exact number because 1) it is embarrassing and 2) it is changing all the time. So I just said it was small but growing.
It is also a really good idea to tell the editor what kind of contacts you have that you could exploit to get your book out there. (mwahaha…) I have lots of contacts inside the homeschool community, so I mentioned that. You can mention authors you know (as in know personally), business contacts you have, and things like that.
Do not. Do not! Give them your ideas on how to market your book. There are sites that recommend this, and I might be proven wrong, but other sites have said that that is what the marketing team is for. They probably have way better ideas than you have (unless you are amazing at marketing, and if you are, why are you trying to get published?). You are there to show them your platform. Not tell them how to do their job.
Step Six: Details
If your head isn’t already spinning, I commend you. Mine was when I researched all this! But I am not finished yet. Oh no. There is still more you must add in your book proposal!
These are all smaller details that you could have as one lines, or a small paragraph. Things like how many words and how many chapters are your book. Who you book is intended for. Is it middle grade, young adult, or adult? It is important to be specific, but not too small, because the editors are looking for how to market this book as they are reading it. If your intended audience is middle class extraterrestrial immigrants, it will be harder to market than a book for kids in elementary school.
You should also include other books that your book is similar too. Are you writing a book about talking animals? Consider citing Wind in the Willows as a similar book. However, avoid the urge to compare your book with classics, or best sellers. You don’t have the next Lord of the Rings. And when you say that it just sounds proud and pretentious.
When you are writing a book proposal, those are the main things you need to include in every single one. However, do your research. Different editors and agents want different things. One might want a full book proposal, another might want only a synopsis and a one sheet. A one sheet is a book proposal that has been cropped to one page. Don’t send editors pages and pages of things they don’t want! That is the fastest way to end up in the recycling bin.
Also, do not send your full manuscript. Send whatever chapters they want, and that is all. No one has time to sit and read a full manuscript they aren’t sure about. I’m sorry, I wish it wasn’t so, but it is.
As a quick reminder, a pitch is the quick synopsis of your book that is generally not beyond the first act. It is generally spoken directly to the agent or editor. It’s purpose is to pique interest and to promote excitement!
A synopsis is the full overview of a book. Try not to go over one page. It’s purpose is to prove that you can write an interesting plot from start to finish, and to help the editor understand your story.
A one sheet is a short book proposal. It’s purpose is to convince the editor to take your book.
A book proposal is to convince the editor or agent that you are serious about getting this book out there. It is a professional piece of writing that helps you to get your book signed by an agent or editor.
To all those who are jumping into the realm of pitching, good luck!